The most important part of any graphic design project is interest. People get bored very quickly. Online, most of them spend only a few seconds per page. The second you loose their interest, they’re gone. Here are some ideas for keeping them just a little while longer:
• Incorporate photographs, graphics and video
• Include images of people doing interesting things
• Use catchy slogans
Create a layout that is aesthetically pleasing
• Do not place text over busy background images
• Choose colors carefully
• Don’t be afraid of white space
Be friendly, casual and professional
Here is a poster created for the American Indian Association Powwow.
Click on image to enlarge.